![]() I'm going to go and wait until they are willing to pay $8 per employee so it's worth my time.” Slack is like, I don't want to deal with a $20 customer that has 5 employees. ![]() A key point that Patrick and Peter make is that there is no $4 tier at Slack: The jump in willingness to pay at each team size is almost 100 percent, leading to clean segmentation. Teams with more than 50 people have a WTP of about $12–$13. Teams with between 10 and 50 people have a WTP of ~$8. Teams with fewer than 10 people have a WTP of $3–$4. There are three clear tiers in the willingness-to-pay (WTP) data that align perfectly with pricing: That is about as close to pricing perfection as any company is going to get. Let's go straight from that pricing page to our data from 4,300 Slack buyers:
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